Live with Clarity and Purpose
Becoming You Labs is the first behavioral science company built to help people live purposeful, empowered, and authentic lives.
We give you more than insight — we give you a method for making choices that work. The Values Bridge is your first step toward decisions that endure.
Trusted by Industry Leaders
The Three Pillars of Purpose
Purpose is not found by accident or luck. It emerges at the intersection of your Values, Aptitudes, and Economically Viable Interests — the foundation of the Becoming You Method.
Hover over the diagram to learn more!
Validated Assessments. Lasting Clarity.
Science-backed tools used ten of thousands of times, giving people the evidence and confidence to make decisions that truly align with who they are.
The Values Bridge
A validated framework that reveals your core values, measures how well your life aligns with them, and gives you actionable insight for living authentically and intentionally.
Discover Your Values DNA
Pinpoint your core, moderate, and peripheral values for a clear understanding of what drives you.
Conflict & Harmony Analysis
Identify how your values align—or clash—to address stress and imbalance.
Scientifically Validated
Built on nearly a century of research, tested with thousands, and academically rigorous.
PIE 360 Feedback
A quick, scientifically validated tool that gathers anonymous input from people who know you, offering a clear, actionable view of how the world truly experiences you.
Comprehensive Self-Portrait
PIE 360 Feedback aggregates anonymous input from up to 40 people, offering a detailed view of how others perceive your relationships, ideas, and execution skills.
Holistic Feedback Categories
Feedback is organized into three key dimensions—Personal Relationships, Innovative Thinking, and Execution Skills—providing a well-rounded view of your strengths and areas for growth.
Growth-Oriented Insights
The feedback is designed not just to inform but to inspire action, offering clarity on how to enhance your impact and align with your goals.
Purpose-Driven Solutions for Everyone
Comprehensive tools and frameworks designed to help individuals discover their calling, professionals guide their clients, and communities grow together.
For individuals
Find your purpose by aligning values, aptitudes, and interests — and live a life that feels both authentic and aligned.
For groups
Deepen connection and shared growth. Use our tools to strengthen alignment, navigate differences, and build more meaningful relationships.
For coaches
Equip your practice with validated frameworks that enhance client outcomes, accelerate growth, and set you apart in the field.
For therapists
Integrate innovative methodologies that help clients uncover deeper self-knowledge, strengthen resilience, and unlock long-term potential.
What People Are Saying
Tens of thousands of people have already used the Becoming You Method — from students to CEOs, first-time job seekers to career pivoters to “third-halfers” reimagining their next chapter. Read below to hear about their experiences of clarity, growth, insight, and renewal.
Read more storiesI was surprised that the assessment offered both Conflicts and Harmonies. This piece of information is particularly interesting and meaningful.
Alexis K.
I have evaluated my current job situation, and Values Bridge helped me identify and articulate what I find so dissatisfying about the work that I do. I am in a new job search and the results from my assessment are a great reminder of what I might need to do differently to feel more aligned with my values. I am looking at very different types of jobs and options now to "close the gaps".
Naomi S.
I have felt that my current job is not well aligned and I've been in a constant job hunt. After taking the assessment, I decided to stop job hunting to continue on the self discovery journey so that hopefully my next career step is something that truly resonates. Because now I understand why it matters so much to me.
Jess N.
I started thinking of ways to get more of my top 2 values integrated into my future career. I'm still deciding what to do next, so this is helping me as I figure out what my next steps will be.
Katie F.
I have explored different career avenues that better align with my values and goals.
Max S.
I have restructured my time and made decisions that allow more family time without distractions.
Hannah B.
I have high alignment with many of my values, so if anything doing the Values Bridge exercise affirmed for me that I am moving in the right direction in my life.
Ashley G.
Professionally, I've stepped back from some activities that I struggled with before. The Values Bridge helped me realize they just weren't aligned with what matters to me. Huge relief.
Grace J.
I stopped feeling guilty for my To Do list after realizing Workcentrism is my #2 Value. It made complete sense since I've never really separated work from what I love to do.
Vivian D.
I interviewed for roles differently. I decided to be more vocal about what I need from the employer. Voice and Agency are in my top five values which shifted how I interview, how I express what I need upon being hired, and now how I show up at work.
Demetrius D.
I feel more at peace with dedicating myself to my family at this stage of life and putting my own goals aside.
JJ M.
I haven't actioned anything differently just yet but the Values Bridge has made me feel more connected to myself and validated.
Effie G.
I'm looking at job opportunities that will allow me to have Voice and Agency.
Carmel W.
I am currently searching for a new job that is more in line with my values.
Charlie S.
The results have helped guide me away from arguments because I know the other person does not share my values.
Debi B.
Looking at my next career move, I now understand why I was feeling unfulfilled with where I am and how to go after what I need.
Andreia M.
I decided to join a group that I wasn't planning on. And it has become very dear to me.
Kay N.
I embraced my love of decluttering and organizing now that I realize Beholderism is an actual value.
Anita P.
I've shifted my professional goals.
Elyse R.
I recently retired and the Values Bridge helped me put a framework around the life I'm currently living, and to celebrate the core values I discovered. My low authenticity gap further encouraged me to continue in the direction I am moving since I'm living a life that is very much aligned with the values I hold.
Jo Ann G.
I've reintroduced music practice/playing as an expression of Voice.
Laura H.
It's not a decision but seeing where Scope fell on my scale was very interesting to see, and will impact my decisions on saying no to some invites that don't feel worth it because Scope isn't at the top for me.
Rebecca S.
I stopped putting off redecorating my house. I kept minimizing that need to focus on my aging parents and my toddler, but once I realized how high of a value Beholderism was, I was able to admit how much additional stress I was experiencing because I wasn't happy with how my home looked. Even just making a few changes since taking the test has brought me so much joy.
Jamie F.
I continued on with pursuing my dream business with confidence.
Kaprice D.
I quit my corporate job and went back to working in floristry.
Shelby F.
I'm pondering a career change and I'm finding that I check in with my values before deciding whether to apply for roles. I am more aware of choosing roles that are in alignment versus picking based on a title or salary. In addition, I am more aware of the companies I want to work for; ones that are also values-based.
Anne M.
I've adjusted how much energy I give to people who are not giving any positive energy back to me.
Amy S.
I feel I can be myself more and be okay with it.
Sven R.
I'm spending more time repainting my house — sounds small, but it's big to me!
Kathy F.
I stopped judging myself harshly for one of my top values and embraced it.
Teri H.
I've changed the type of jobs I'm applying to (unemployed for a year).
Liz V.
Seeing Agency and Voice as core values made me realize I need my own business to teach/help people find their purpose…and I need to make money to support my Beholderism ways.
Denese R.
I've built more joy into my life and I'm not feeling guilty about it.
Marieke D.
I moved back to my hometown to spend time with my family as it was the value that had the biggest authenticity gap.
Paula L.
I feel okay with myself in wanting to work and achieve.
Kari K.
I'm actively working to change jobs because it's not the right fit for me.
Cecilyah N.
I thought changing roles would solve my problems, but the Values Bridge helped me realise the tension was arising from internal value clashes.
Christian S.
Considering refocusing career out of corporate law and into areas of transcendence for me - perhaps policy and politics or non profit justice or corporate social responsibility.
Alexa Z.
The Values Bridge has guided my decision to solidify boundaries to protect both areas of my life - how I prioritize time with my family versus time with my work.
Rebekah B.
I've stopped working late so much. Family is my top value but work was cutting into its time.
Brittany M.
I am more vocal about my belief in equality for animals.
Ann L.
I've picked up new hobbies and had work conversations that shift the direction of my career to better accommodate my misaligned values.
Nicole D.
I'm more confident to care for my home environment and I'm acknowledging that this is important to me and is therefore important.
Anne H.
I got out of my comfort zone and drove 10 hours and over some mountain passes this summer on a road trip with friends.
Carrie M.
I've started accepting that work is important to me, and that it's not a negative thing that I value it so highly. Because of that, I've advocated for myself in making decisions with my husband that involve work.
Megan B.
I have decided to move overseas to a place that I think will align more closely with who I am.
Jean C.
I decided to stop pursuing wealth and find wealth in relationships and experiences. Money will come and go, and money is nice, but happiness (Eudemonia) and Belonging cannot be bought.
Jackson D.
I have fully accepted my Workcentrism, Beholderism, and Affluence, freeing myself of the guilt I felt around those things, which felt opposed to my top two values, Non Sibi and Radius.
Hannah M.
The Values Bridge gave me a deeper understanding of two particular decisions I had previously made in my professional life. It has also provided a useful tool to shape my near-term professional goals to better align with my values.
Christine W.
I'm planning my future career once I start transitioning from pursuing career advancement.
Dmitri M.
I have stopped feeling guilty about not spending ALL my free time with family.
Larisa G.
Recognizing that climbing that ladder in my current workplace isn't aligned with my values has made it easier for me to take the risk to set firmer boundaries at work and prioritize my health.
Mara I.
I articulated to my manager the role I want that aligns with my values rather than the role that he expects of me.
Sarah B.
I allowed myself to see and accept who I am and take the courage to express that through my voice and my acts. I decided to sign in to the teaching exam.
Popa D.
I reached the decision to pursue more coaching opportunities at work and/or in life after realizing how important it is to me to be championed but also to champion others.
Emma S.
I have been doing a lot of reflection on what I see myself doing professionally to better align with my values and aptitudes. While I'm still early in my career and have yet to take the leap, the Values Bridge has helped guide my decision.
Theodore C.
I came to the Values Bridge for help with navigating my career, but the assessment finally gave me the "permission" to make DAILY choices without guilt, related to all areas of life.
Aleksandra K.
I've focused less on things being "pretty" and more on being happy.
Courtney N.
I stopped pursuing a draining side hustle that I was good at because it was taking time away from my family (high Familycentrism)
Michelle T.
I'm understanding that my need to take regular planned time away from work to do life goals is how to balance my work ethic and need for reward constructively.
Christina O.
I'm letting go of trying to control my life so much and having Cosmos be my top value.
Becky C.
I am pausing my legal practice to pursue a Masters in Studio Arts from the esteemed Florence Academy of Art, as I have always loved painting.
Jane J.
I am more equipped to handle resistance. I was able to evaluate a recent job opportunity and passed because it didn't align with a value.
Jason C.
I'm communicating my boundaries at work and not feeling guilty about it.
Irina T.
I've changed how I present myself externally; I started posting my thoughts freely on LinkedIn.
Ioana O.
I was surprised that the assessment offered both Conflicts and Harmonies. This piece of information is particularly interesting and meaningful.
Alexis K.
I have evaluated my current job situation, and Values Bridge helped me identify and articulate what I find so dissatisfying about the work that I do. I am in a new job search and the results from my assessment are a great reminder of what I might need to do differently to feel more aligned with my values. I am looking at very different types of jobs and options now to "close the gaps".
Naomi S.
I have felt that my current job is not well aligned and I've been in a constant job hunt. After taking the assessment, I decided to stop job hunting to continue on the self discovery journey so that hopefully my next career step is something that truly resonates. Because now I understand why it matters so much to me.
Jess N.
I started thinking of ways to get more of my top 2 values integrated into my future career. I'm still deciding what to do next, so this is helping me as I figure out what my next steps will be.
Katie F.
I have explored different career avenues that better align with my values and goals.
Max S.
I have restructured my time and made decisions that allow more family time without distractions.
Hannah B.
I have high alignment with many of my values, so if anything doing the Values Bridge exercise affirmed for me that I am moving in the right direction in my life.
Ashley G.
Professionally, I've stepped back from some activities that I struggled with before. The Values Bridge helped me realize they just weren't aligned with what matters to me. Huge relief.
Grace J.
I stopped feeling guilty for my To Do list after realizing Workcentrism is my #2 Value. It made complete sense since I've never really separated work from what I love to do.
Vivian D.
I interviewed for roles differently. I decided to be more vocal about what I need from the employer. Voice and Agency are in my top five values which shifted how I interview, how I express what I need upon being hired, and now how I show up at work.
Demetrius D.
I feel more at peace with dedicating myself to my family at this stage of life and putting my own goals aside.
JJ M.
I haven't actioned anything differently just yet but the Values Bridge has made me feel more connected to myself and validated.
Effie G.
I'm looking at job opportunities that will allow me to have Voice and Agency.
Carmel W.
I am currently searching for a new job that is more in line with my values.
Charlie S.
The results have helped guide me away from arguments because I know the other person does not share my values.
Debi B.
Looking at my next career move, I now understand why I was feeling unfulfilled with where I am and how to go after what I need.
Andreia M.
I decided to join a group that I wasn't planning on. And it has become very dear to me.
Kay N.
I embraced my love of decluttering and organizing now that I realize Beholderism is an actual value.
Anita P.
I've shifted my professional goals.
Elyse R.
I recently retired and the Values Bridge helped me put a framework around the life I'm currently living, and to celebrate the core values I discovered. My low authenticity gap further encouraged me to continue in the direction I am moving since I'm living a life that is very much aligned with the values I hold.
Jo Ann G.
I've reintroduced music practice/playing as an expression of Voice.
Laura H.
It's not a decision but seeing where Scope fell on my scale was very interesting to see, and will impact my decisions on saying no to some invites that don't feel worth it because Scope isn't at the top for me.
Rebecca S.
I stopped putting off redecorating my house. I kept minimizing that need to focus on my aging parents and my toddler, but once I realized how high of a value Beholderism was, I was able to admit how much additional stress I was experiencing because I wasn't happy with how my home looked. Even just making a few changes since taking the test has brought me so much joy.
Jamie F.
I continued on with pursuing my dream business with confidence.
Kaprice D.
I quit my corporate job and went back to working in floristry.
Shelby F.
I'm pondering a career change and I'm finding that I check in with my values before deciding whether to apply for roles. I am more aware of choosing roles that are in alignment versus picking based on a title or salary. In addition, I am more aware of the companies I want to work for; ones that are also values-based.
Anne M.
I've adjusted how much energy I give to people who are not giving any positive energy back to me.
Amy S.
I feel I can be myself more and be okay with it.
Sven R.
I'm spending more time repainting my house — sounds small, but it's big to me!
Kathy F.
I stopped judging myself harshly for one of my top values and embraced it.
Teri H.
I've changed the type of jobs I'm applying to (unemployed for a year).
Liz V.
Seeing Agency and Voice as core values made me realize I need my own business to teach/help people find their purpose…and I need to make money to support my Beholderism ways.
Denese R.
I've built more joy into my life and I'm not feeling guilty about it.
Marieke D.
I moved back to my hometown to spend time with my family as it was the value that had the biggest authenticity gap.
Paula L.
I feel okay with myself in wanting to work and achieve.
Kari K.
I'm actively working to change jobs because it's not the right fit for me.
Cecilyah N.
I thought changing roles would solve my problems, but the Values Bridge helped me realise the tension was arising from internal value clashes.
Christian S.
Considering refocusing career out of corporate law and into areas of transcendence for me - perhaps policy and politics or non profit justice or corporate social responsibility.
Alexa Z.
The Values Bridge has guided my decision to solidify boundaries to protect both areas of my life - how I prioritize time with my family versus time with my work.
Rebekah B.
I've stopped working late so much. Family is my top value but work was cutting into its time.
Brittany M.
I am more vocal about my belief in equality for animals.
Ann L.
I've picked up new hobbies and had work conversations that shift the direction of my career to better accommodate my misaligned values.
Nicole D.
I'm more confident to care for my home environment and I'm acknowledging that this is important to me and is therefore important.
Anne H.
I got out of my comfort zone and drove 10 hours and over some mountain passes this summer on a road trip with friends.
Carrie M.
I've started accepting that work is important to me, and that it's not a negative thing that I value it so highly. Because of that, I've advocated for myself in making decisions with my husband that involve work.
Megan B.
I have decided to move overseas to a place that I think will align more closely with who I am.
Jean C.
I decided to stop pursuing wealth and find wealth in relationships and experiences. Money will come and go, and money is nice, but happiness (Eudemonia) and Belonging cannot be bought.
Jackson D.
I have fully accepted my Workcentrism, Beholderism, and Affluence, freeing myself of the guilt I felt around those things, which felt opposed to my top two values, Non Sibi and Radius.
Hannah M.
The Values Bridge gave me a deeper understanding of two particular decisions I had previously made in my professional life. It has also provided a useful tool to shape my near-term professional goals to better align with my values.
Christine W.
I'm planning my future career once I start transitioning from pursuing career advancement.
Dmitri M.
I have stopped feeling guilty about not spending ALL my free time with family.
Larisa G.
Recognizing that climbing that ladder in my current workplace isn't aligned with my values has made it easier for me to take the risk to set firmer boundaries at work and prioritize my health.
Mara I.
I articulated to my manager the role I want that aligns with my values rather than the role that he expects of me.
Sarah B.
I allowed myself to see and accept who I am and take the courage to express that through my voice and my acts. I decided to sign in to the teaching exam.
Popa D.
I reached the decision to pursue more coaching opportunities at work and/or in life after realizing how important it is to me to be championed but also to champion others.
Emma S.
I have been doing a lot of reflection on what I see myself doing professionally to better align with my values and aptitudes. While I'm still early in my career and have yet to take the leap, the Values Bridge has helped guide my decision.
Theodore C.
I came to the Values Bridge for help with navigating my career, but the assessment finally gave me the "permission" to make DAILY choices without guilt, related to all areas of life.
Aleksandra K.
I've focused less on things being "pretty" and more on being happy.
Courtney N.
I stopped pursuing a draining side hustle that I was good at because it was taking time away from my family (high Familycentrism)
Michelle T.
I'm understanding that my need to take regular planned time away from work to do life goals is how to balance my work ethic and need for reward constructively.
Christina O.
I'm letting go of trying to control my life so much and having Cosmos be my top value.
Becky C.
I am pausing my legal practice to pursue a Masters in Studio Arts from the esteemed Florence Academy of Art, as I have always loved painting.
Jane J.
I am more equipped to handle resistance. I was able to evaluate a recent job opportunity and passed because it didn't align with a value.
Jason C.
I'm communicating my boundaries at work and not feeling guilty about it.
Irina T.
I've changed how I present myself externally; I started posting my thoughts freely on LinkedIn.
Ioana O.
Notes from the Lab
Insights and grounded findings on how people unlock clarity, resilience, and authentic purpose — straight from our research and practice.
Founding Vision
Becoming You Labs was created to solve a modern crisis of purposelessness. Our Founder, Dr. Suzy Welch, explains why our research and tools work to help people live with deliberation, not by default.
Learn more
The Becoming You Methodology
The Becoming You Method is a science-backed system that integrates Values, Aptitudes, and Economically Viable Interests into an Area of Transcendence — where career and life choices become authentic, empowered and sustainable.
Learn moreFrequently Asked Questions
Find instant answers to the most common questions our customers ask about features, pricing, account management, and troubleshooting, organized by topic for easy browsing.
What is the Becoming You Method?
The Becoming You Method is a behavioral science framework for life design and decision-making. It helps you identify your Authentic Values, Natural Aptitudes, and Economically Viable Interests (EVIs) — then integrate them into an Area of Transcendence, where choices become both authentic and sustainable. In short: it's a deliberate system for living and deciding with purpose.
How is this different from other personality tests or career quizzes?
Most tools describe you — they don't tell you how to decide. Personality tests (like MBTI or Big Five) measure traits, but traits aren't the same as values or aptitudes. Career quizzes often ignore values and economic realities. The Becoming You Method integrates all three dimensions — values × aptitudes × viability — so your choices aren't just descriptive, but actionable, durable, and true.
What validates the work of Becoming You Labs?
Our framework draws on decades of research in psychology, decision theory, and economics — from Schwartz's values theory to Csikszentmihalyi's research on flow to Holland's vocational models. All assessments are validated against APA standards, with ongoing studies tracking predictive validity (e.g., persistence, satisfaction, reduced regret). Beyond the research, our tools have been used thousands of times across diverse settings, consistently generating thousands of positive reactions and measurable impact.
Who created this framework?
The method was developed by Suzy Welch, PhD, a professor on the faculty of the NYU Stern School of Business, and a three-time New York Times best-selling author. It draws on 15+ years of research, teaching, and C-Suite advisory. It combines tested tools, empirical studies, and field validation across students, executives, and organizations.
What do you mean by Values, Aptitudes, and Economically Viable Interests (EVIs)?
- Values: Your foundational and enduring beliefs about how to live, work, and interact with others.
- Aptitudes: Your innate and most defining cognitive and emotional propensities.
- EVIs: The domains of work and life that both energize you and present as sustainable in a changing economy.
Together, these three pillars form the backbone of purpose-driven decision-making.
What is an "Area of Transcendence"?
It's the purpose-filled territory where your values, aptitudes, and EVIs overlap. In this zone, your decisions are:
- Authentic (true to your values)
- Competent (leveraging your aptitudes)
- Viable (aligned with real-world opportunity)
This is where clarity turns into conviction.
Do I need to take all the assessments to do the Becoming You Method, or can I start with just one?
You can start anywhere, but the full power comes from integration. Many people begin with the Values Bridge to clarify their values, then add Aptitudes and EVIs. Each layer adds depth until your Area of Transcendence becomes visible.
How long does the process take?
It can be a single afternoon to gain clarity — or a lifelong practice. Our core assessments take 10-30 minutes each. But the Becoming You Method is designed to be revisited at every inflection point: career moves, job pivots, life transitions, leadership challenges.
Who is the Becoming You method for — individuals, providers, or organizations?
All of the above. Individuals use it to clarify life direction. Coaches and therapists use it to deepen and enhance client outcomes. Teams and enterprises use it to build alignment, resilience, and shared purpose.
I already know my values — why would I still need Becoming You?
Values are complicated. In fact, research shows that nearly 80% of adults confuse values with traits or virtues. Further, even when we think we know our values, they're often vague (“family,” “integrity”) and unprioritized. The Values Bridge helps you name, rank, and reconcile each of your values with your actual life.
Can couples, families, or groups use Becoming You together?
Absolutely. We've seen many families successfully use the Becoming You Methodology to resolve tensions, navigate trade-offs, and align on roadmaps to the future. The process is designed to scale seamlessly from the personal to the collective.
Can coaches, educators, or advisors use the Becoming You Method and its tools with their clients?
They can, and many do. Becoming You Labs offers certifications and facilitator guides so providers can integrate our tools into their practice, adding rigor and scalability to their work.
What happens after I complete an assessment — do I get actionable results?
Yes. You'll receive a personalized profile highlighting your values DNA, aptitude map, and EVI radar. Each report includes trade-off analysis and next step decision guides — practical tools for acting on your insights.
What if my results surprise me or don't feel right?
While uncommon, it can happen. But sometimes we need to move out of our comfort zone to grow. Using the Becoming You Method, many people discover blind spots or hidden motivations. The process is designed for reflection and iteration, not one-off labeling. Surprise is often the first step toward alignment.
How do I know the Becoming You Method isn't just another self-help gimmick?
Fair question. And one we are happy to answer, because Becoming You is not a quick fix. It's designed to be repeatable, research-based, and antifragile. It's a framework you can use again and again, across decades, as life and the world change.
Do you believe everyone has a purpose?
Yes — but purpose rarely dawns on us by accident or appears by chance. Everyone has a unique configuration of values, aptitudes, and interests; these data sets usually need to be excavated, understood, and then synthesized.
Is the Becoming You Method about finding happiness?
The Becoming You Method is about discovering your authentic alignment — enabling you to build a life that feels both true and sustainable. Such an alignment often produces happiness and success, but not always. Life is often complicated, because people are. Dr. Welch believes it is overreaching to promise happiness, but we are all overjoyed for those who find it, and many do with the Becoming You Method.
Does the Becoming You Method work across different ages and life stages?
Yes. We've seen 18-year-olds use it to choose majors and 80-year-olds use it to reimagine retirement. Because values, aptitudes and EVIs evolve, the process can — and should — be revisited throughout life.
What evidence shows the Becoming You Method actually helps people make better decisions?
Thousands of people — in classrooms and beyond — have used the Becoming You Method with immediate and lasting impact. Participants who align choices with their values, aptitudes, and EVIs report less regret, more persistence, and greater follow-through. Ongoing longitudinal research is tracking outcomes over 12-36 months.
How do I get started?
We strongly recommend that you begin with the Values Bridge — our foundational assessment — and explore from there. Whether through self-guided tools, workshops, or certified coaches, the Becoming You journey starts with one simple step: clarifying what truly matters to you.