Why Join BY Labs
When you join us, you step into a team that:
Builds for real impact
The tools we create help people make decisions that stick, not because they’re easy, but because they’re true.
Moves with purpose
We don’t chase quick fixes; we design systems that endure and scale across individuals, families, teams, and institutions.
Lives the work
Here, you won’t just build products that bring clarity and alignment to others — you’ll experience them yourself, learning more about who you are and who you’re becoming every day.
Welcomes complexity
We treat our users — and each other — as intelligent, reflective, and capable of depth. Our work is nuanced, and so are we.
Values conviction over convention
We’re willing to challenge the status quo, test new ideas, and pursue what matters most — even when it’s hard.
Our Values
We show up at work each day energized, on fire, and determined to create new things that matter
We reject jargon, empty trends, and “how it’s always been done,” pushing ourselves to think sharply, learn constantly, and build authentic, practical ideas that improve lives.
We treat every user’s journey with respect
Many who come to us are navigating crisis, challenge, uncertainty, or change. We always meet them without judgment, approaching their experience with sincerity, respect, and care.
We always think sooner and smarter are better
Our work matters too much to delay, so we act quickly, address what needs to be said, and keep momentum high—without ever sacrificing thoughtfulness or quality.
We find joy in building—and in each other
We believe growing a business is one of life’s great privileges. Work is hard by definition, and we don’t deny it—but we don’t complain about it either. We’re in this important work together, and even when it’s bumpy, we stay for the joy of the learning and the relationships it brings.
What It Takes to Succeed at BY Labs
This will work for you if:
You’re ambitious with purpose
You’re driven to build things that last and matter. You don’t just want to write copy or ship features; you want to create ideas and systems people can return to for years.
You’re obsessed with excellence
You know great work takes rigor, iteration, and courage. “Good enough” doesn’t cut it for you.
You think deeply and act decisively
You can hold complexity, but you’re not afraid to make the call and move forward.
You live the work
You’re curious about yourself, reflective in your decisions, and eager to apply the same tools we give to the world.
You add to the culture
You bring a unique perspective and positive energy. You ask, “What could go right?” and help others see it too.
What we are looking for:
Why you might NOT like working at BY Labs:
High standards
We expect excellence in thinking, execution, and follow-through. If you’re not comfortable with candid feedback, constant iteration, and raising the bar, this may not feel like the right fit.
In-person energy
We believe trust grows and most of the best ideas happen face-to-face. If you prefer a fully remote, asynchronous work style, you may find our in-person collaboration challenging.
Complex problems
We tackle nuanced human and organizational challenges with no easy answers. If you prefer clear playbooks over ambiguity, our work might feel uncomfortable.
Beyond 9-to-5
We move with urgency and ambition. This isn’t about clocking hours — it’s about owning outcomes and pushing meaningful work forward.
Benefits
An exceptional team
Work alongside brilliant, mission-driven peers who push you to think bigger and do better every day.
Direct access to our founder
Learn from and collaborate with Suzy Welch, whose decades of thought leadership, research, and coaching experience informs and enlivens everything we build.
Generous PTO
Time to rest, recharge, and come back ready to create your best work.
Comprehensive health coverage
Health, dental, and vision benefits to keep you well.
In-person collaboration
Join us in our beautiful Upper East Side office in NYC. We believe the best ideas and the deepest learning happen shoulder-to-shoulder.
Cutting-edge tools
Access to any AI software or technology you need to experiment, create, and excel in your role.
Growth with purpose
We’ll push you to do the greatest work of your life, with opportunities to grow both personally and professionally.
Meaningful impact
See the direct effect of your work in the lives of individuals and organizations.
Self-discovery at work
Learn more about who you are — and who you’re becoming — every single day.
Explore open roles
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Marketing
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Product
Becoming You Labs believes a diverse and inclusive environment is key to building a great company. As such, Becoming You Labs is proud to be an Equal Opportunity Employer. We are committed to creating an environment that is welcoming for people from all walks of life; we do not discriminate based on race, color, gender identity, religion, sex, national origin, disability, veteran status, or any other characteristic protected by law. While we have more work to do to advance diversity and inclusion, we are invested in growth that empowers everyone to succeed.